AAPUDirexion Daily AAPL Bull 2X ETF
The schedule
- Fri6Nov
(Driven by AAPL) Quarterly earnings report covering the initial sales data for the new fall hardware lineup and holiday guidance.
- Thu28Jan
(Driven by AAPL) Earnings release for the critical holiday quarter, revealing the full extent of consumer hardware adoption.
- Mon15Mar
(Driven by AAPL) Potential inflection point for regulatory rulings and structural changes regarding the App Store and default search engines.
- Fri7May
(Driven by AAPL) Spring quarterly earnings release, traditionally paired with the company's annual update on its capital return program.
- Mon7Jun
(Driven by AAPL) Worldwide Developers Conference showcasing next-generation operating systems and developer tools.
- Fri6Aug
(Driven by AAPL) Summer earnings report serving as the final baseline before the next major hardware product cycle.
Past
- Wed9Sep
Actual outcome: Bull · $44.15 at outcome
Stock rose 10.6% from event to outcome date, aligning with the bull trajectory.
(Driven by AAPL) Annual fall hardware event showcasing the new iPhone lineup and deeper Apple Intelligence capabilities.
- Mon8Jun
Actual outcome: Bear · $37.10 at outcome
Apple's WWDC 2026 presentation of AI-first iOS and macOS features triggered a 'sell the news' reaction across the market. Although the company showcased new AI integrations, the updates were largely priced in at the stock's 52-week highs, leading to a pullback in AAPL and its leveraged counterpart AAPU.
Apple's WWDC 2026 presentation of AI-first iOS and macOS features triggered a 'sell the news' reaction across the market. Although the company showcased new AI integrations, the updates were largely priced in at the stock's 52-week highs, leading to a pullback in AAPL and its leveraged counterpart AAPU.
- Thu30Apr
Actual outcome: Bull · $39.83 at outcome
Apple’s catalyst was ultimately treated as bullish, with AAPU trading above the $30.60 bull target at $31.73. The only specific event-time news provided was Tim Cook announcing he would step down as CEO on Sept. 1 and move to executive chairman, and investors appeared to view that as an orderly leadership transition rather than a disruption, helping keep the post-earnings setup constructive.
Apple’s catalyst was ultimately treated as bullish, with AAPU trading above the $30.60 bull target at $31.73. The only specific event-time news provided was Tim Cook announcing he would step down as CEO on Sept. 1 and move to executive chairman, and investors appeared to view that as an orderly leadership transition rather than a disruption, helping keep the post-earnings setup constructive.
