couter

UAAUnder Armour, Inc.

Oct 15, 2026 — U.S. Trade Policy & Holiday Sourcing Update
Chart by TradingView

The schedule

  • Thu15Oct

    U.S. Trade Policy update, evaluating the impact of President Trump's tariff directives on holiday sourcing costs.

  • Tue12Jan

    ICR Conference presentation and expected holiday sales pre-announcement.

  • Fri5Feb

    Q3 2026 earnings release and crucial holiday guidance amid escalating inventory management risks.

  • Mon15Mar

    Potential debt refinancing or strategic capital raise announcement to address deteriorating liquidity.

  • Fri7May

    Q4 2026 earnings release and introduction of the FY27 downward revisions or strategic turnaround plan.

  • Fri6Aug

    Q1 2027 earnings release, providing the initial quantitative assessment of full-scale tariff impacts.

Past

  • Fri7Aug

    Actual outcome: Bear · $5.36 at outcome

    Although Under Armour posted a slight earnings beat of $0.05 per share, the stock fell sharply after the company slashed its full-year revenue outlook. The lowered guidance, driven by weak consumer demand in its key North American and Asia-Pacific markets, overshadowed the bottom-line beat and validated concerns over the company's deteriorating fundamentals.

    Q2 2026 earnings release, serving as a critical stress test for UAA's negative free cash flow and deteriorating margins.