ZBRAZebra Technologies Corporation
This is the year ZBRA has to prove it can sustain its growth story. The Q4 2026 earnings release on February 9, 2027, is the first real test — the one that will either anchor the stock in a bull run or send it tumbling toward the bear path. The modeled bull target is $383.06, and the bear fallback is $318.00, with the market leaning slightly toward the bear (47%). If the company delivers a solid report, the next step is a Q1 2027 earnings release on May 4, 2027, where the bull target is $333.90 and the bear is $302.10, with a 50-50 split. Then, in August 2027, the Q2 earnings release will be the final test, with a bull target of $350.60 and a bear of $317.20, again with a 50-50 lean. The path is clear, the stakes are high, and the market is watching closely.
The Read
Zebra's stock surged 11% on Q4 2025 earnings due to bullish guidance and a $1 billion share buyback, then remained stable after mixed peer earnings, jumped 9%.
The schedule
No upcoming catalysts on the current packet.
Past
- Wed9Sep
Actual outcome: Bull · $371.08 at outcome
Zebra Technologies delivered strong forward guidance, signaling stabilization in demand and long-term growth potential. The strategic announcements, including rebranding efforts and new Microsoft designations, reinforced investor confidence and drove the stock higher despite a slight earnings miss.
- Tue28Jul
Actual outcome: Bull · $293.82 at outcome
Zebra Technologies reported in-line earnings with an EPS of $2.68, matching estimates. The stock rallied well past the $278 bull target to close at $293.82, driven by positive readthroughs from logistics and industrial peers that signaled resilient supply chain automation demand and favorable capex trends. Additionally, the company's recent study highlighting productivity gains from modernizing frontline workflows reinforced its strategic positioning, further boosting investor confidence.
- Wed15Apr
Actual outcome: Bull · $239.65 at outcome
Coinciding with its Investor/Analyst Day, Zebra Technologies announced the sale of its Robotics Automation business, including the Symmetry Fulfillment platform, to Skild AI. The market responded positively to this strategic divestiture, which streamlines Zebra's focus on its core AI-enabled data capture and RFID roadmap and drove the stock to exceed the bull target.
- Fri20Mar
Actual outcome: Mixed · $205.87 at outcome
Zebra reported EPS exactly in line with estimates at $1.39, and while industrial peer earnings confirmed the end of the destocking cycle, they failed to provide a significant growth catalyst. Positive news regarding institutional stake increases and partner revenue awards provided a floor for the stock, but the lack of an earnings beat or raised guidance kept the price stagnant and centered between the bull and bear targets.
- Thu12Feb
Actual outcome: Bull · $260.76 at outcome
Zebra delivered a minor EPS miss but beat revenue estimates. The stock surged because management issued highly bullish FY2026 guidance, projecting 9-13% sales growth and significant EPS expansion, which far exceeded conservative Wall Street expectations. This strong forward outlook, coupled with the announcement of an additional $1 billion share repurchase authorization and a strategic pivot toward AI, drove the stock significantly past the bull target.
